MORRISONS - you might try different packaging though...because the NEW AGE 'rough look' tells most shoppers 'too expensive' and 'not very nice'...yes really.

IMAGES speak louder than words upon the packaging and in this day and age you should recognise that number.

I remember having a hand in it all...the team who had thought it up - were convinced that NEW AGE 'rough cardboard' look to the packaging would attract a customer base...I was against it....you wanted to attract EVERYBODY and not just aging hippies. It was a 'good thing' to be shared by all.

I now have to type in a RED code: monessma