Let me think....remember THE PLEDGE - 1980 ill cult programming which was still stuck in the heads of those at the BRITISH COUNCIL circa 1995...

RIMINGTON had used a JOHNSON's product - the polish called PLEDGE in order to drum this programming in - every ill cult slave was mind-wiped in relation to this word- they all believed that it didn't exist.

The above 'binding code' was broken and so MARK R invented a new one:

PRESTIGE

This had the image of a PRESTIGE COOKER attached - a 'pressure cooker' - to drum in CANNING THE CAN as a motif for the next stage of the ill cult.

i wonder if the JOHNSON family also own PRESTIGE?