i now have to type in GREEN: eantur

If you would like to follow the history of ill cult families - as I have said before - just trace the BEER families from the beginning - they were the first members of the general public (not of noble birth - meaning 'warrior' class who beat the crap out of everybody else, stole their lands, made them pay taxes and built castles to protect themselves and their rackets) to gain entrance into the aristocracy because beer selling was a lucrative business - always has been and probably always will be - one of the most wanted products by the peasant classes - along with salt and honey (before colonial times which brought sugarcane from abroad.)

The article below was written by NIKOLAS HULBRUSCH...I had to search for it carefully down a NORTON safe search because MARK R had created so many dodgy sites with trojans attached - to this particular subject matter.

http://wapedia.mobi/en/Bass_Brewery

Wiki: Bass Brewery
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The Bass Brewery (pronounced /ˈbæs/ with a short a) was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. [1] The main brand was Bass Pale Ale. The company became one of the main breweries in the UK, and Bass Pale Ale was exported throughout the British Empire, the distinctive red triangle becoming the UK's first registered trademark. [2]

The company took control of a number of other large breweries in the early 20th century, and in the 1960s merged with Charrington United Breweries to become the largest UK brewing company, Bass Charrington. [1] The brewing operations of the company were bought by Interbrew (now Anheuser-Busch InBev) in 2000, while the retail side (hotel and pub holdings) were renamed Six Continents plc. The UK government's Competition Commission were concerned about the monopoly implications arising from the deal, and instructed Interbrew to dispose of the brewery and certain brands (the Carling and Worthington brands) to Coors (now Molson Coors Brewing Company), but allowed Interbrew to retain the rights to the Bass Pale Ale brand. [3]

Draught Bass Pale Ale (4.4 abv) is brewed under contract in Burton by Marston's for InBev, [4] while bottled and keg versions (5.1 abv) are brewed at InBev's own brewery in Samlesbury for export. [5]

Contents:
1. History
2. Separation of brewery and beer
3. Marketing
4. Shandy Bass
5. Bass in Ireland
6. See also
7. References
8. External links


Bass Brewery
Industry Alcoholic beverage
Founded 1777
Founder(s) William Bass
Headquarters Burton upon Trent, Staffordshire (brewery); Luton, Bedfordshire (Bass brand), England
Products Beer
Production output 8.5 million UK barrels
(1.3 million hectolitres)
Owner(s) Molson Coors Brewing Company (brewery); Anheuser-Busch InBev (Bass brand)

1. History
The Bass & Co Brewery was established by William Bass in 1777 and was one of the first breweries in Burton upon Trent. Prior to establishing his brewery, Bass transported ale for another brewer by the name of Benjamin Printon; Bass sold this carrier business to the Pickford family, using the funds to establish his own brewery. [6]

Early in the company's history, Bass was exporting bottled beer around the world with the Baltic trade being supplied through the port of Hull. Growing demand led to the building of a second brewery in Burton upon Trent in 1799 by Michael Bass, the founder's son, who entered into partnership with John Ratcliff. The water produced from boreholes in the locality became popular with brewers, with 30 different breweries operating in the mid-19th century. Michael's son, another Michael, succeeded on the death of his father in 1827, renewed the Ratcliff partnership and brought in John Gretton, and created the company of 'Bass, Ratcliff and Gretton' as it traded in the 19th century.

The opening of the railway through Burton in 1839 led to Burton becoming pre-eminent as a brewing town. In the mid-1870s, Bass, Ratcliff and Gretton accounted for one third of Burton's output. [7] The company became a public limited company in 1888, following the death of Michael in 1884, who was succeeded by his son, another Michael, later Lord Burton. [8]

Both Michael Bass and Lord Burton were considerable philanthropists with extensive charitable donations to the towns of Burton and Derby. Early in the 20th century, in a declining market, many Burton breweries closed down. The numbers fell from twenty in 1900 to eight in 1928. Bass took over the breweries of Walkers in 1923, Worthington and Thomas Salt in 1927 and James Eadie in 1933.

Bass was one of the original FT 30 companies on the London Stock Exchange when the listing was established in 1935. [9] Over the next half-century, Bass maintained its dominance in the UK market by the acquisition of other brewers such as Birmingham-based Mitchells & Butlers (1961), London brewer Charringtons (1967), Sheffield brewer William Stones Ltd (1968) and Grimsby-based Hewitt Brothers Limited (1969) (with the overall company being known as Bass, Mitchells and Butlers or Bass Charrington at various times).

By the end of the 20th century, following decades of closures and consolidation, Bass was left with one of the two large breweries remaining in the town. It also had substantial holdings in hotels, now owned by InterContinental Hotels Group (IHG). The Mitchells and Butlers name lives on as the company that retained the licensed retail outlet business when it was separated from the Six Continents plc company (the successor to Bass plc) in 2003.

2. Separation of brewery and beer


Bottles of Bass beer for sale at a liquor store in Iizaka, Fukushima, Japan.
Bass plc's brewing business was bought by the Belgian brewer Interbrew (now InBev) in June 2000, when the remaining hotel and pub holdings were renamed Six Continents plc.

After the Competition Commission had considered the potential monopoly concerns [10] arising from the deal, Interbrew disposed of Bass Brewers Limited (including the Carling and Worthington brands) to Coors (now Molson Coors Brewing Company), but retained the rights to Bass beer production.

The beer was produced under license by Coors, which retained the Bass brewing capacity. Bass Brewers Limited was renamed Coors Brewers Limited. The production license came to an end in 2005, and the license to brew draught Bass has been taken up by Wolverhampton & Dudley Breweries PLC, who started production at the Marston's Brewery, also in Burton. Bottled and keg Bass, the types exported to the USA with a higher abv, are no longer brewed in Burton and are now imported by Anheuser-Busch.

Next to the brewery, the Bass Museum of Brewing, renamed the Coors Visitor Centre & The Museum of Brewing, was Burton upon Trent's largest tourist attraction until closed by Coors in June 2008. A steering group was established to investigate re-opening the museum [11] [12] and the museum relaunched in May 2010 as the National Brewery Centre.

3. Marketing


Bottles of Bass alongside the champagne in Edouard Manet's 1882 Bar at the Folies-Bergère
Bass was a pioneer in international brand marketing. The Bass Red Triangle was the first trademark to be registered under the UK's Trade Mark Registration Act 1875, as trade mark number 1. [13] The 1875 Act came into effect on 1 January 1876 and that New Year's Eve, a Bass employee waited overnight outside the registrar's office, in order to be the first in the queue to register a trademark the next morning. In fact, Bass, Ratcliff & Gretton Limited received the first two registrations, the first being the Bass Red Triangle for their pale ale, and the second the Bass Red Diamond for their strong ale. [14] The trademarks are now owned by Brandbrew SA, an Interbrew subsidiary based in Luxembourg. [15]

Bottles of Bass with the Red Triangle logo have occasionally appeared in art and literature. Bottles of Bass Pale Ale bearing the triangle can be seen in Edouard Manet's 1882 painting Bar at the Folies-Bergère. [16] Bottles of Bass can also be seen in over 40 paintings by Picasso, mostly at the height of his Cubist period around 1914. [17] [18] [19] In the "Oxen of the Sun" episode of James Joyce's Ulysses, Bloom remarks upon the Bass logo. [20]

Bass are the main sponsors of Bristol Rugby for the 2006/07 season and so the red triangle logo appears prominently on the team's home and away shirts. Bass are also a major sponsor of Pontypridd RFC during the 2009-2011 seasons, and the red triangle will appear on the rear of the match shirts. [21]

4. Shandy Bass
In the UK there is also a fizzy soft drink called Shandy Bass, introduced in 1972. It is a shandy made with Bass beer, which is mixed such that it contains 0.5% alcohol by volume. It is made by Britvic. [22] Britvic also manufactured Top Deck brand of shandy until the mid-1990s.

5. Bass in Ireland
Bass was introduced in Ireland in the 1960s by Cork based brewers Beamish and Crawford. The beer proved popular until the 1980s, when sales began to decline. The Bass slogan in Ireland, "Ah that's Bass!", became part of everyday language in Ireland[dubious - discuss] to describe relief from thirst. Many metal signs bearing the slogan are still visible on many pubs across Ireland. It enjoyed somewhat of a resurgence in the early 1990s under Tennents Ireland but once again fell away possibly due to a lack of any concerted advertising campaign. Attempts to revive the beer under InBev also failed.

Bass sold in Ireland differs from the version on sale in Britain in that it consists of a fizzier sweeter ale than the common version enjoyed in England. It is still sold in many bars in Dublin and in pint bottles in Ireland's South East region.

6. See also
•Black & Tan a US drink often made with Bass and Guinness Draught.
7. References

1.^ "Molson Coors (UK)". www.molsoncoors.co.uk. http://www.molsoncoors.co.uk/aboutus/companyhistory. Retrieved 2009-09-02.
2.Brands: the logos of the global economy - Google Books. books.google.co.uk. http://books.google.co.uk/books?id=aeNCtcz9xv4C&pg=PA83&dq=Bass+Pale+Ale+first+trademark&as_brr=3&client=firefox-a#v=onepage&q=&f=false. Retrieved 2009-09-02.
3."The British government has ruled that it will allow the Belgian brewing conglomerate, interbrew, to keep Bass Brewers if it disposes of the Carling beer business as it had undertaken. (Business Briefs).". www.allbusiness.com. http://www.allbusiness.com/retail-trade/food-beverage-stores/111083-1.html. Retrieved 2009-09-02.
4."Bass Brewers". www.quaffale.org.uk. http://www.quaffale.org.uk/php/brewery/578. Retrieved 2009-09-02.
5."Samlesbury (InBev UK - InBev)". ratebeer.com. http://ratebeer.com/brewers/samlesbury-inbev-uk---inbev/5154/. Retrieved 2009-09-02.
6.Find Out More About Pickfords From 1630 To 2005, With a Complete History of Pickfords Moving and Storage
7.A History of the County of Stafford: Volume 9: Burton-upon-Trent (2003)
8.Kidd, Charles, Williamson, David (editors). Debrett's Peerage and Baronetage (1990 edition). New York: St Martin's Press, 1990
9.Financial Times - FT 30 information page
10.Food & Drink Weekly - Monday, January 28 2002
11.Power group set up to save museum; The Burton Mail
12."The brewing museum is victory at the barley roots" The Guardian, 23 November 2009
13.IPO trade mark 1
14.IPO trade mark 2
15.http://www.secinfo.com/dsVs2.zgh.7.htm
16.Kenneth Bendiner, Food in painting: from the Renaissance to the present, page 73. Reaktion Books, 2004, ISBN 1861892136. http://books.google.co.uk/books?id=ygcrmSmQqRkC&pg=PA73&dq=Bar+at+the+Folies-Berg%C3%A8re+Bass&as_brr=3&client=firefox-a&cd=1#v=onepage&q=&f=false. Retrieved 2010-04-04.
17.Ma Jolie
18.Verre, violon et bouteille de Bass
19.Bouteille de Bass, verre et journal
20."Intertextuality and Joyce's 'Oxen of the Sun' Episode in Ulysses: the Relation between Literary and Computational Evidence", page 85, Wayne McKenna and Alexis Antonia; Revue Informatique et Statistique dans les Sciences humaines XXX, 1 à 4, 1994. C.I.P.L. - Université de Liège
21.http://www.ponty.net/sponsorship-update-inbev-uk
22.Britvic - Shandy Bass
8. External links
•The Coors Visitor Centre (formerly Bass Museum of Brewing) in Burton upon Trent, which closed in June 2008.
•Official website
• •

Anheuser-Busch InBev

Corporate Directors: Carlos Brito, CEO • August Busch IV • Allan Chapin • Carlos Alberto da Veiga Sicupira • Arnoud de Pret Roose de Calesberg • Jean-Luc Dehaene • Philippe de Spoelberch • Jorge Paulo Lemann • Roberto Moses Thompson Motta • Kees J. Storm • Peter Harf •



Subsidiaries Anheuser-Busch, Inc (Manufacturers Railway) • St. Louis Refrigerated Car Co. • InBev • AmBev


Equity Investments Grupo Modelo (50%) • Tsingtao Brewery (7%)


Global and
multi-country brands Beck's • Brahma • Budweiser (except the Czech Republic) • Stella Artois • Hoegaarden • Leffe


Local brands Alexander Keith's • Antarctica • Aqua Fratelli Vita • Astika • Baisha • BagBier • Bass • Belle-Vue • Boddingtons • Bohemia • Boomerang • Borostyán • Breda Royal Beer • Busch Beer • Carcau • Chernigivske • Diebels • Diekirch • Dimix • Dommelsch • Double Deer • Dutch Gold • Franziskaner • Gilde Ratskeller • Guaraná Antarctica • Haake-Beck • Harbin Brewery • Hasseröder • Hertog Jan • Hoegaarden • Jinlin • Jinlongquan • Julius • Jupiler • KK • King Cobra • Klinskoye • Kokanee • La Bécasse • Labatt • Lakeport • Liber • Löwenbräu • Marathon • Michelob • Mousel • Natural • Oranjeboom • Paceña • Permskoye Gubernskoye • Quilmes • Red Shiliang • Rifey • Rolling Rock • Rogan • Safir • Santai • Sedrin • Sibirskaya Korona • Skol • Spaten • St. Pauli Girl • Sukita • Taller • Tolstiak • Vieux Temps • Yali • Yantar • Zizhulin • Zhujiang


• •

Original companies of FT 30 in the United Kingdom

As of 1 July 1935.

Associated Portland Cement · Austin Motor · Bass · Bolsover Colliery · Callenders Cables & Construction · Coats · Courtaulds · Distillers · Dorman Long · Dunlop Rubber · Electrical & Musical Industries · Fine Spinners and Doublers · General Electric Company · Guest Keen & Nettlefolds · Harrods · Hawker Siddeley · Imperial Chemical Industries · Imperial Tobacco · International Tea Co. Stores · London Brick · Murex · Patons and Baldwins · Pinchin Johnson & Associates · Rolls-Royce · Tate & Lyle · Turner & Newall · United Steel Companies · Vickers-Armstrongs · Watney Combe & Reid · F. W. Woolworth & Co


Categories: All accuracy disputes, Articles with disputed statements from October 2010, 1777 establishments, Beer and breweries in England, Beer brands in the United Kingdom, InBev brands, Companies based in Staffordshire, Companies formerly listed on the London Stock Exchange
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