http://www.freakingnews.com/Apple-Technology-Pictures--5268-0.asp

let's have a look at that 'apple' competition, first....hmmm....and emet has got a new entry up.....scrolling down...two, in fact....go figure:

 

....a 'plum' and a Logitech mouse...yes, I think that I 'get' that....something around emet not having heard the phrase before 'talking with a plum in your mouth'...but in relation to Logitech?...something around that 'mr red trainers', I would guess....additionally, the above pic looks a bit like a 'shoe-horn' in a way...those old-fashioned wooden ones....oh I see...go figure.