...all the way, dazzlenation?...okay, so it is a sort of light-bulb conflated with a loaf-freshly-baked...remember "use your loaf" meaning use-your-head etc etc...and then we have to look for the wire...oh and off upon a tangent - let's have a look at the loaf restaurant, in London...something to do with daldry?....go figure:

https://www.google.co.uk/maps/place/Loaf/@51.5220988,-0.135764,3a,75y,90t/data=!3m8!1e2!3m6!1sAF1QipM6UVWf4QgIjXE8eMjI5R6ElRpk_pvlDfBO2ZBN!2e10!3e12!6shttps:%2F%2Flh5.googleusercontent.com%2Fp%2FAF1QipM6UVWf4QgIjXE8eMjI5R6ElRpk_pvlDfBO2ZBN%3Dw115-h86-k-no!7i2048!8i1520!4m8!1m2!2m1!1sloaf+restaurant+london!3m4!1s0x48761b293a88a24d:0xdd073455459a3844!8m2!3d51.5219935!4d-0.1360405

https://www.google.co.uk/maps/place/Loaf/@51.522074,-0.1355593,3a,30y,232.11h,54.96t/data=!3m7!1e1!3m5!1s2nBMZWaRPi4prrk8-t_GwQ!2e0!6s%2F%2Fgeo3.ggpht.com%2Fcbk%3Fpanoid%3D2nBMZWaRPi4prrk8-t_GwQ%26output%3Dthumbnail%26cb_client%3Dmaps_sv.tactile.gps%26thumb%3D2%26w%3D203%26h%3D100%26yaw%3D239.75061%26pitch%3D0%26thumbfov%3D100!7i16384!8i8192!4m10!1m2!2m1!1sloaf+restaurant+london!3m6!1s0x48761b293a88a24d:0xdd073455459a3844!8m2!3d51.5219935!4d-0.1360405!14m1!1BCgIgARICCAI

where is it?...and what's 'that':