...that's definitely a Humboldt, isn't it, marr?

https://en.wikipedia.org/wiki/Mike_Ashley_(businessman)

hmmm...and my sixth sense is chasing up a recurrent dream of my childhood...those 'string theory swings'...which I was to call 'honkasses' for no apparent reason....add to the mix - Jeremy clayton exclaiming to uncle bobby (so many years ago, now)...."we could be like SPORTS DIRECT!"...go figure: