https://uk.finance.yahoo.com/news/cadbury-heinz-brands-fall-favour-050042989.html

Cadbury and Heinz no longer 'flavour of the month' in the UK?

"Lego re-entered the Top 20 after a one-year absence, benefitting from the release of The Lego Movie. Meanwhile Cadbury fell out of the top 20 after a trying year for the brand; its creme egg recipe change was unpopular with British consumers."